The good leaders, the best leaders, care more about you than they do themselves. They serve, and to serve well, they must sell well.
Everybody sells. You may not call it that, but if you’re trying to share your feelings, your ideas or to persuade, teach, inform, encourage, correct, ect. – all the objectives of communication – then, you’re selling.
If that tweaks you out, puh-lease, get over it.Â
Definition of selling – “to persuade or influence to a course of action or to the acceptance of something”. I got that definition off the internet so you know it’s true.
Every Christian – follower of Jesus Christ – is called to be a leader. When we share the gospel through our words and actions, we are acting as leaders.
The Greatest Leader showed us how to do it – he served. That’s what the best leaders do. They lay down their lives for others. The best “sellers” are motivated to serve, to add real value to people’s lives.
To be the greatest – serve out of love, to love, for love.
No matter what your title or role or place in this world, you’re called to be a leader where you are. So be a great one. Serve.Â